Strategic marketing advantages of Brazil, Portugal, Thailand and Pakistan in Eucalyptus pulp production
Strategic marketing advantages of Brazil, Portugal, Thailand and Pakistan in Eucalyptus pulp production
Kanwar M. Suleman and R. W. Rice
ABSTRACT
The capabilities of Brazil, Portugal, Thailand and Pakistan to manufacture Eucalyptus market pulp were compared in this study. Strategic advantages of each country was evaluated on the basis of raw material resources, economies of scale, the level of technology, wood cost, the level of integration, geographical specialization and market share. Brazil and Portugal have clear advantages over the less industrialized countries like Thailand and Pakistan in hardwood pulping. However, increasing demand for Eucalyptus market pulp on the world market will help to develop the industries of the four countries.
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December 1993
Vol. 43, Iss. 4
