Factors Influencing the Success of Processed Agricultural Products: An Empirical Study from Thailand
Factors Influencing the Success of Processed Agricultural Products: An Empirical Study from Thailand
Chaiyawit Muangmee1, Veerapan Pongvatnanusorn2, Kanakorn Sawangcharoen3, Thun Chaitorn4, Nuttapon Kassakorn5 and Shahab E. Saqib*5
ABSTRACT
This study aims to evaluate the status of farmer groups engaged in processing agricultural products (PAPs) in Thailand and investigate their capacity for innovative prototyping. Data were collected on 55 prototype agricultural products from 1,650 farmers in different regions of Thailand. The data were analyzed through confirmatory factor analysis, path analysis, and structural equation model. The results showed the importance of factors such as entrepreneurial skills, management practices, competitiveness, industrial promotion, and business networks played roles in the success of PAPs. Moreover, the study demonstrated that industrial promotion initiatives had a direct influence on entrepreneurship, prototyping management, competitiveness, and the overall positive outcomes of PAPs. In addition, the establishment of business networks had a positive effect on management, competitiveness, and successful outcomes. This study provided valuable insights for policymakers, industry stakeholders, and PAP farmers’ groups in Thailand and other developing countries seeking to improve the performance of their agricultural processing industries.
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