Factors Influencing the Success of Processed Agricultural Products: An Empirical Study from Thailand
Chaiyawit Muangmee1, Veerapan Pongvatnanusorn2, Kanakorn Sawangcharoen3, Thun Chaitorn4, Nuttapon Kassakorn5 and Shahab E. Saqib*5
... capacity for innovative prototyping. Data were collected on 55 prototype agricultural products from 1,650 farmers in different regions of Thailand. The data were analyzed through confirmatory factor analysis, path analysis, and structural equation model. The results showed the importance of factors such as entrepreneurial skills, management practices, competitiveness, industrial promotion, and business networks played roles in the success of PAPs. Moreover, t...
