Consumer attitude towards wild-caught and farm-raised fish in Bahawalpur
Consumer attitude towards wild-caught and farm-raised fish in Bahawalpur
KHALID JAVED IQBAL1, ARSHAD JAVID2, NOOR KHAN3, IRFAN BABOO4, AHMED ALI5, KASHAF
MOHSIN6, AZRA ANWER7, USMAN ATIQUE8, MUHAMMAD ALTAF9, DILAWAR HUSSAIN10 & ASMA
CHAUDHRY11
ABSTRACT
Health consciousness is becoming an imperative factor driving the
intentions of people towards fish consumption due to its healthy and
nutritious characteristics. So, a simulated research was designed to study
consumer‘s attitude towards Wild-caught fish and Farm-raised fish in
district Bahawalpur, Punjab province, Pakistan. By using consumer‘s
survey data, analysis techniques were carried out to achieve attitude
measurement for a set of scales. Significant percentage effects were
found with age, profession and education of fish consumers. Percentage
of those fish consumers found to be higher which were with age of <25
(43%), master passed (40%), students (49%). Quality, quantity and
effectiveness of fish consumption were also found to cause a
considerable difference across consumer‘s attitude. Based on type of
meat, quantity and effectiveness of fish consumption, corresponding
percentage of consumers was 9.5%, 30.5% (3kg per year) and 82.5%.
Finally, Consumer interests in food safety and to prefer fish food
seasonally have also shown significant percentage effects on consumer‘s
attitudes towards fish consumption.
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June 2020
Vol.66, Iss. 1, Pages 1-126
