QUANTIFYING THE EFFECTS OF UPASS: A TRANSIT DEMAND MANAGEMENT STRATEGY
Dr. Taimur Usman*, Dr. Rashid Rehan*, Dr. Salman Saeed*
ABSTRACT
Transportation networks remain fixed, in terms of capacity, for long duration of times due to various reasons such
as budgeting constraints, availability of land for more lanes. Whereas automobile growth rate increases each year
putting more burden on our road networks. Transportation planners have used different strategies to reduce traffic
load on road networks such as encouraging the use of public transportation services, carpooling/ sharing, subsidized
bus passes. One such measure is Universal bus Pass (UPass) which has been proven to be an effective solution for
transit demand management. While focusing on educational institutes across North America, this research quantitatively
analyzes the effects of UPass on transit ridership for the first time. In general, an increase of 50 % has been
observed in transit ridership due to UPass implementation and all the cities where UPass was implemented experienced
a positive change in transit ridership trends. The developed models are demonstrated through a case study
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June 2015
Vol 34 No 1 (2015)
