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 Junaid Alvi*, Ijaz Ashraf*, Khalid Mehmood Ch*, Muhammad Iftikhar* and Saleem Ashraf**

 * Corresponding author: Institute of Agriculture Extension & Rural Development, University of Agriculture, Faisalabad, Pakistan. ** In-Service Agricultural Training Institute Sargodha, Pakistan.


 The global population is increasing by creating high demand for food and improved livestock and crop farming initiatives. The livestock sector plays a key role in boosting the national economy and improving the citizens' livelihoods. The study focused on the potential contribution of the livestock sector in uplifting livelihoods. Data were collected through face to face interview using interview schedule from 120 randomly selected livestock producers in SubDistrict Jaranwala of District Faisalabad. Data showed that, livestock farming on small level was found widely adopted for income generation. More than 22% respondents earned a maximum income of more than Rs.15000. Livestock have dominant effect on domestic needs fulfillment. Farmers were spending income on family chores, education, health and other aspects of life. Informal discussions and observation dictated the lower productivity than the potential and inadequate awareness and adoption of precise dairy farming practices. Livestock keepers demanded provision of location specific best management practices, training on livestock management and market aspects. Essential veterinary services enabling the livestock extension should be disseminated on the door step to boost productivity.


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Pakistan Journal of Agricultural Research


Vol. 34, Iss. 3, Pages 394-671


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