Adoption of Agricultural Innovations: Does the Awareness Raising through Information Communication Technologies (ICTs) is Functional
Adoption of Agricultural Innovations: Does the Awareness Raising through Information Communication Technologies (ICTs) is Functional
Faisal Khurshid1*, Asad Ullah1 and Sana Manan2
ABSTRACT
This study aims to assess the effectiveness of Agricultural Innovations Information Communication Technologies (ICTs) in adoption of agricultural innovations among the farmers community. The data were collected by using stratified random sampling technique. A sample size of 322 farmers was selected randomly from three villages namely Palosai, Badizai and Shahi Bala of the District Peshawar, Pakistan. The conceptual framework of the study comprised of an independent variable (knowledge of innovations) and dependent variable (adoption of agricultural innovations). Chi-square test was applied to ascertain the association among the study variables. It was found that adoption of agricultural innovations was significantly associated with knowledge of ICTs, (P=0.002), mobile/Applications as the most popular media of agriculture innovations and way of acquiring information (P=0.009), mobile play vital role in the transfer of knowledge of agricultural innovations (P=0.001), information provided through mobile application are accurate about weather updates, market subsidies, fertilizers, etc. (P=0.014), and mobile application/information enabled direct interaction with agriculture experts in getting required knowledge about innovates (P=0.006). It is concluded from the study that access to information communication technology facilitated its adopters in timely awareness of market information and government subsidies to boost their motivational level and let them persuade a favourable attitude towards agricultural innovations. Awareness raising among farmers for efficient use of ICTs for accessing innovation technological and encasing subsidies hired by the government alongside other information updates were the main recommendation in light of the study.
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