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Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Sami Ullah1, Choudary Ihtasham Ali1, Umar Ijaz Ahmed1*, Shoaib Nasir1 and Amjad Masood2

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Sarhad Journal of Agriculture

September

Vol.40, Iss. 3, Pages 680-1101

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