Marketing potential of important herbal drugs in NWFP and Punjab
Marketing potential of important herbal drugs in NWFP and Punjab
Bashir Ahmed Wani1, Shakeel Haider Zaidi2, Hakim Shah3 and Muhammad Muslim4
ABSTRACT
Herbal drug markets of Batal & Chatter plain, Dir, Mingora, Peshawar, Rawalpindi and Lahore in Pakistan were surveyed to find out sources of supply, quantum of trade and total turn-over of herbal drugs per annum. Results indicated that sizable quantities of thirty herbal drug species were traded in these markets and used by a number of leading manufacturing units of Greco-Arabic, Homeopathic medicines as well as allied food processing and cosmetic industries.
Keywords: Marketing potential, Herbal drugs, Medicinal plants.
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March 2004
Vol. 54, Iss. 1
