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The Resilience of Rendang Industries During and After Covid 19 Pandemic: A Marketing Collaboration and Supply Chain Management Approach

The Resilience of Rendang Industries During and After Covid 19 Pandemic: A Marketing Collaboration and Supply Chain Management Approach

Winda Sartika1*, Budi Hartono2, Hari Dwi Utami2, Lilik Eka Radiati2 

1Department of Social Economics, Faculty of Animal Husbandry, Andalas University Limau Manis Campus, Padang, West Sumatra, Indonesia 25164; 2Faculty of Animal Science, Brawijaya University, Malang, East Java, Indonesia 65145.

*Correspondence | Winda Sartika, Department of Social Economics, Faculty of Animal Husbandry, Andalas University Limau Manis Campus, Padang, West Sumatra, Indonesia 25164; Email: [email protected] 

Figure 1

Three Variant of Beef Rendang 

Figure 2

Chain Supply of Beef Rendang Industry 

Figure 3

Collaboration Supply Chain (adopted from Barratt, 2004) 

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Advances in Animal and Veterinary Sciences

December

Vol. 12, Iss. 12, pp. 2301-2563

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