The Effect of Customer Knowledge Management on Competitive Advantage in Beekeeping MSMEs: Does Innovation Capability Play a Mediator Role?
Jaisy Aghniarahim Putritamara1*, MB Hariyono1, Budi Hartono1, Hery Toiba2, Hamidah Nayati Utami3, Moh. Shadiqur Rahman2, Tina Sri Purwanti1
1Faculty of Animal Science, Brawijaya University, Department of Livestock Socio-Economics, Malang, Indonesia; 2Agriculture Socio-economic Department, Faculty of Agriculture, Brawijaya University, Malang 65145, Indonesia; 3Faculty of Business Administration, Brawijaya University, Malang, Indonesia.
*Correspondence | Jaisy Aghniarahim Putritamara, Faculty of Animal Science, Brawijaya University, Department of Livestock Socio-Economics, Malang, Indonesia; Email:
[email protected]
Figure 1:
Empirical model of beekeeping MSMEs’ competitive advantage in Indonesia.
Figure 2:
Empirical model of the impact of CKM on CA moderated by IC.