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The Effect of Customer Knowledge Management on Competitive Advantage in Beekeeping MSMEs: Does Innovation Capability Play a Mediator Role?

The Effect of Customer Knowledge Management on Competitive Advantage in Beekeeping MSMEs: Does Innovation Capability Play a Mediator Role?

Jaisy Aghniarahim Putritamara1*, MB Hariyono1, Budi Hartono1, Hery Toiba2, Hamidah Nayati Utami3, Moh. Shadiqur Rahman2, Tina Sri Purwanti1

1Faculty of Animal Science, Brawijaya University, Department of Livestock Socio-Economics, Malang, Indonesia; 2Agriculture Socio-economic Department, Faculty of Agriculture, Brawijaya University, Malang 65145, Indonesia; 3Faculty of Business Administration, Brawijaya University, Malang, Indonesia.

 
*Correspondence | Jaisy Aghniarahim Putritamara, Faculty of Animal Science, Brawijaya University, Department of Livestock Socio-Economics, Malang, Indonesia; Email: [email protected]

Figure 1:

Empirical model of beekeeping MSMEs’ competitive advantage in Indonesia.

Figure 2:

Empirical model of the impact of CKM on CA moderated by IC.

Advances in Animal and Veterinary Sciences

November

Vol. 12, Iss. 11, pp. 2062-2300

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