Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

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Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Sami Ullah¹, Choudary Ihtasham Ali¹, Umar Ijaz Ahmed¹*, Shoaib Nasir¹ and Amjad Masood²

Author Affiliations

¹Department of Agribusiness and Applied Economics, MNS University of Agriculture, Multan, Pakistan; ²Bahria Business School, Bahria University, Islamabad, Pakistan.

*Correspondence | Umar Ijaz Ahmed, Department of Agribusiness and Applied Economics, MNS-University of Agriculture, Multan, Pakistan; Email: umar.ijaz@mnsuam.edu.pk

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Figure 1:

District Multan, Punjab.

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Figure 2:

Urban and rural population preference towards oil and ghee.

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Equation 1

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Equation 2

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Equation 3

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Equation 4

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Equation 5

This Issue

September 2023

Vol.39, Iss. 3, Pages 573-780

Sarhad Journal of Agriculture

Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Special Issues

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Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Sami Ullah¹, Choudary Ihtasham Ali¹, Umar Ijaz Ahmed¹*, Shoaib Nasir¹ and Amjad Masood²

Sarhad Journal of Agriculture

Featuring

Comparative Effectiveness of Some Novel Fungicides Against Soil-Borne Pathogens of Chili

Faunal and Habitat Distribution of Mosquitoes (Diptera: Culicidae) in Chakwal, Punjab, Pakistan

Technical Efficiency of Wheat Farms Under Irrigated Conditions in Central Sindh, Pakistan

Allocative Efficiency of Tobacco Production in District Mardan, Pakistan

Sarhad Journal of Agriculture

Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Special Issues

Membership/Association

Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Sami Ullah1, Choudary Ihtasham Ali1, Umar Ijaz Ahmed1*, Shoaib Nasir1 and Amjad Masood2

Sarhad Journal of Agriculture

March

Featuring

Comparative Effectiveness of Some Novel Fungicides Against Soil-Borne Pathogens of Chili

Faunal and Habitat Distribution of Mosquitoes (Diptera: Culicidae) in Chakwal, Punjab, Pakistan

Technical Efficiency of Wheat Farms Under Irrigated Conditions in Central Sindh, Pakistan

Allocative Efficiency of Tobacco Production in District Mardan, Pakistan

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Sami Ullah¹, Choudary Ihtasham Ali¹, Umar Ijaz Ahmed¹*, Shoaib Nasir¹ and Amjad Masood²