Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

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Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Sami Ullah¹, Choudary Ihtasham Ali¹, Umar Ijaz Ahmed¹*, Shoaib Nasir¹ and Amjad Masood²

Author Affiliations

¹Department of Agribusiness and Applied Economics, MNS University of Agriculture, Multan, Pakistan; ²Bahria Business School, Bahria University, Islamabad, Pakistan.

*Correspondence | Umar Ijaz Ahmed, Department of Agribusiness and Applied Economics, MNS-University of Agriculture, Multan, Pakistan; Email: umar.ijaz@mnsuam.edu.pk

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Figure 1:

District Multan, Punjab.

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Figure 2:

Urban and rural population preference towards oil and ghee.

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Equation 1

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Equation 2

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Equation 3

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Equation 4

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Equation 5

This Issue

September 2023

Vol.39, Iss. 3, Pages 573-780

Sarhad Journal of Agriculture

Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Special Issues

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Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Sami Ullah¹, Choudary Ihtasham Ali¹, Umar Ijaz Ahmed¹*, Shoaib Nasir¹ and Amjad Masood²

Sarhad Journal of Agriculture

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Efficacy of Sulfur With Benomyl For Reducing Effect Fungi of Fusarium solani Infecting Rice

Review of Agro-Food Sustainability Supply Chain: Causal-Loop and Mitigation for Environmental Risk

Comparative Analysis on the Growth and Yield of Summer Squash (Cucurbita pepo) Varieties in the Southern Climate of Nepal

Influence of Fertilizer Combinations on Agronomic Traits and Yield of Basmati variety in Direct Seeded Rice

Sarhad Journal of Agriculture

Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Special Issues

Membership/Association

Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Sami Ullah1, Choudary Ihtasham Ali1, Umar Ijaz Ahmed1*, Shoaib Nasir1 and Amjad Masood2

Sarhad Journal of Agriculture

September

Featuring

Efficacy of Sulfur With Benomyl For Reducing Effect Fungi of Fusarium solani Infecting Rice

Review of Agro-Food Sustainability Supply Chain: Causal-Loop and Mitigation for Environmental Risk

Comparative Analysis on the Growth and Yield of Summer Squash (Cucurbita pepo) Varieties in the Southern Climate of Nepal

Influence of Fertilizer Combinations on Agronomic Traits and Yield of Basmati variety in Direct Seeded Rice

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Sami Ullah¹, Choudary Ihtasham Ali¹, Umar Ijaz Ahmed¹*, Shoaib Nasir¹ and Amjad Masood²