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Farmers Preferred Information Sources for Agricultural Productivity in Hebei Province, China

Farmers Preferred Information Sources for Agricultural Productivity in Hebei Province, China

Muhammad Yaseen1, Xu Shiwei2, Yu Wen2, Muhammad Luqman1*, Raheel Saqib3, Muhammad Ameen4, Sadia Hassan5 and Tahir Munir Butt6

1Department of Agricultural Extension, University of Sargodha, Pakistan; 2 Agricultural Information Institute, Chinese Academy of Agricultural Sciences, Beijing, China; 3The University of Agriculture, Peshawar, Khyber Pakhtunkhwa, Pakistan; 4College of Engineering, Nanjing Agricultural University, Nanjing, China; 5Graduate School of Chinese Academy of Agricultural Sciences, Beijing, China; 6UAF Sub Campus Depalpur, Pakistan.


Agricultural information sources play a pragmatic role in knowledge building among the farming community. Farmers use various traditional and modern information sources such as extension field staff, fellow farmers, private sector, electronic media, print media, and information communication technologies (ICTs) gadgets to get the latest information necessary for agricultural productivity. This study aimed to explore the patterns of farmers to access and receive information from different sources. A well-structured and expert reviewed interview schedule was used to collect data from farmers from Huailai county. A total of 122 interviews were conducted for the collection of data. Data were recorded using EpiData software program and a logistic regression model was applied using the computer-based statistical program “STATA”. The findings indicate that media (electronic media and print media) was the key information source for the farmers and 40.16% of farmers accessed media particularly for agricultural information whereas 34.43% used agricultural extension field staff (government) to acquire agricultural information. The government of China should start some educational interventions for farmers to improve their educational level so that the farming community could utilize multiple information sources for crop productivity.


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Sarhad Journal of Agriculture


Vol. 37, Iss. 2, Pages 331-713


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