Consumer attitude towards wild-caught and farm-raised fish in Bahawalpur

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Affiliations & Notes ⌄

¹Department of Zoology, The Islamia University of Bahawalpur, Pakistan 2Department of Wildlife and Ecology, University of Veterinary and Animal Sciences, Lahore 3Department of Fisheries and Aquaculture, University of Veterinary and Animal Sciences, Lahore, Pakistan 4Department of Zoology, Cholistan University of Veterinary and Animal Sciences Bahawalpur, 8Department of Biosciences and Biotechnology, College of Biological System, Chungnam National University, South Korea 9Department of Zoology, Wo

Article Info ⌄

Abstract

Health consciousness is becoming an imperative factor driving the

intentions of people towards fish consumption due to its healthy and

nutritious characteristics. So, a simulated research was designed to study

consumer‘s attitude towards Wild-caught fish and Farm-raised fish in

district Bahawalpur, Punjab province, Pakistan. By using consumer‘s

survey data, analysis techniques were carried out to achieve attitude

measurement for a set of scales. Significant percentage effects were

found with age, profession and education of fish consumers. Percentage

of those fish consumers found to be higher which were with age of <25

(43%), master passed (40%), students (49%). Quality, quantity and

effectiveness of fish consumption were also found to cause a

considerable difference across consumer‘s attitude. Based on type of

meat, quantity and effectiveness of fish consumption, corresponding

percentage of consumers was 9.5%, 30.5% (3kg per year) and 82.5%.

Finally, Consumer interests in food safety and to prefer fish food

seasonally have also shown significant percentage effects on consumer‘s

attitudes towards fish consumption.

Abstract