The proposed research study was conducted during 2010- 11 at the Research Farm, Department of Horticulture, PMAS-Arid Agriculture University, Rawalpindi. The runner plants of the strawberry (Fragaria ananassa) cv. Chandler were collected from Swat (Mingora.) Different cultivation systems were adapted i.e., standard growing media in polyethylene bags (T ), soil less media (T ), high tunnel (T ), green house (T ), 1 2 3 4 including open field condition on ridges (T ) by keeping plant to plant 5 distance of 30 cm and row to row distance of 60 cm. The study was conducted to evaluate the effects and suitability of different cultivation systems for better vegetative growth, production and fruit quality of strawberry. The results of cultivation systems on different vegetative traits i.e., plant height, number of leaves, leaf area, fresh and dry weights of leaves, crown size , root length and reproductive parameters i.e., number of trusses, number of flowers, number of fruits, fruit size, fruit weight and qualitative measures viz., total soluble solids, total sugars, ascorbic acid were found significantly higher under tunnel condition as compared to other cultivation systems. The experiment was arranged by employing the Randomized Complete Block Design (RCBD) by using five treatments, each comprising three replications with 20 plants per replicate.