USE OF MOBILE PHONES BY FARMING COMMUNITY AND ITS IMPACT ON VEGETABLE PRODUCTIVITY
Naveed Jehan*, Khalid Mahmood Aujla**, Muhammad Shahzad*, Abid Hussain**, Muhammad Zahoor*, Majid Khan* and Ahmed Bilal*
In Pakistan, telecommunication tools like television, radio and mobile phone are playing important role in agriculture productivity enhancement, growth and farmers’ prosperity. Mobile phone helps farmers in getting information about commodity prices in different markets. The farmers can get up-to-date information about various markets in different regions and can accordingly arrange transportation and labor services in time. The study was conducted to see the effect of timely information availability with mobile on productivity. The data was collected through well structured questionnaire by interviewing 60 farmers from district Charsadda. The data was analyzed through simple averages, correlation analysis and paired t-test. Average yield of bitter -1 gourd crop was 23569 kg acre with cell phone use of 8h per season. It is perceived that low communication cost and availability of information about wholesale market prices through SMS service and low cost calling packages will help farmers and market agents in improving bitter gourd production and its marketing, respectively.