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The Decision to Participate in High Value Marketing Channels: An Analysis of Smallholder Farmers in Pakistani Citrus Industry

The Decision to Participate in High Value Marketing Channels: An Analysis of Smallholder Farmers in Pakistani Citrus Industry

Asif Yaseen1, Muhammad Israr2*, Allah Bux Khan1, Ahsan Javed3, Nafees Ahmad4 and Zia Ullah

1Department of Commerce, Bahauddin Zakariya University, Multan, Pakistan; 2The University of Agriculture, Peshawar, AMKC, Mardan, Pakistan; 3Noon Business School, University of Sargodha, Pakistan; 4Department of Economics, University of Malakand, Pakistan; 5Department of Tourism and Hospatility Managemnt, AWKU Mardan, Pakistan.

misrar@aup.edu.pk  

Figure 1

Map of the study area. 

Figure 2

Sample selection criteria. 

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Pakistan Journal of Zoology

April

Pakistan J. Zool., Vol. 56, Iss. 2, pp. 503-1000

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