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Farmers’ Perception Analysis about the Use of Information and Communication Technologies (ICT) in Agriculture Extension services of Khyber Pakhtunkhwa

Farmers’ Perception Analysis about the Use of Information and Communication Technologies (ICT) in Agriculture Extension services of Khyber Pakhtunkhwa

 Abdus Salam* and Muhammad Zafarullah Khan

 Department of Agricultural Extension Education and Communication, The University of Agriculture, Peshawar, Khyber Pakhtunkhwa, Pakistan.

 
*Correspondence | Abdus Salam, Department of Agricultural Extension Education and Communication, The University of Agriculture Peshawar, Khyber Pakhtunkhwa, Pakistan; Email: salampfi@hotmail.com

ABSTRACT

 Agricultural extension as a mean of dissemination of agricultural latest technologies to the farming communities and motivating them for its adoption can be achieved through better use of communication among relevant stakeholders. The existing extension and communication strategies used in Khyber Pakhtunkhwa province have many limitations. The present study was thus conducted to compare and analyze the farmers’ perceptions regarding use of information and communication technologies (ICT) in agriculture extension at three selected districts of Khyber Pakhtunkhwa. Based on the multi-stage sampling technique, population for the current study, 3 zones from 5 were purposively selected on the basis of their different agricultural condition. Selection of sample size was made using Yamane formula. The number of respondents as per formula was confined to 188 respondents in district Mansehra, 153 respondents in district Swabi and 59 respondents from district Karak, where data were collected randomly. Five point Likert scale was used to record responses of the respondents. The results of the study clearly showed that majority of the farmers in the study area were literate (73%) and comparatively was greater in district Mansehra (77%), while least in district Swabi (64%) using ICT for agricultural purposes and observed a significant correlation between the literacy and ICT i.e. 0.77. The results also showed that 39% respondents from District Mansehra, and 33% from district Swabi were fulltime farmers, used ICT. The results also showed that regarding the effectiveness of ICT tools in crop production, printed material; TV and Mobile Phone were used in districts Mansehra, Karak and Swabi respectively. Similarly, it was also inferred that ICT is very effective tool for communication between farmers and with extension workers. Hence, ICT is the most effective and useful tool for the improvement of overall extension delivery system, so agriculture extension department may establish a formal structure to initiate free SMS and voice message service in the easiest and understandable languages for increasing overall coverage of the extension delivery.

 

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Pakistan Journal of Zoology

October

Vol. 52, Iss. 5, Pages 1631-2026

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