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Factors Influencing Behavioral Intention of Farmers to Use ICTs for Agricultural Risk Management in Malaysia

Factors Influencing Behavioral Intention of Farmers to Use ICTs for Agricultural Risk Management in Malaysia

Muhammad Ali1*, Norsida Man2, Farrah Melissa Muharam2 and Siti Zobidah Omar

1Department of Agricultural Extension, PMAS-Arid Agriculture University Rawalpindi, Pakistan; 2Department of Agriculture Technology, Universiti Putra Malaysia, Serdang, Malaysia; 3Department of Communication, Universiti Putra Malaysia, Serdang, Malaysia.

aliupm115@gmail.com  

Figure 1

Conceptual framework of the study.
Source: Modified from Ajzen, 2002. 

Map 1

Map showing states of Malaysia .
Source:google maps. 

Figure 2

Study’s fit model (Intention = 0.429 (attitude) + 0.109 (SN) + 0.245 (PBC)). 

Pakistan Journal of Agricultural Research

June

Vol. 33, Iss. 2, Pages 192-421

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