ECONOMICS OF PERI-URBAN RADISH PRODUCTION AND MARKETING IN FAISALABAD
Rashed Saeed*, Shoaib-ur-Rehman**, Muhammad Qasim*, Hafiz Zahid Mahmood*** and Irfan Mehmood*
This study uses primary data collected from 70 radish growing farmers selected randomly from peri-urban area of district Faisalabad, Pakistan. It was found that majority of farmers were not following recommendations of the agriculture department regarding seed rate, fertilizers, and irrigations. Majority of respondents (94.2%) reported the local Meno as the best yielding variety. Imported and 40 day varieties were not popular as only 5.8% farmers were cultivating these varieties in the study area. On the basis of survey data, benefit cost and total factor productivity analyses depict that radish cultivation is a profitable enterprise in the study area. Productivity gap between current and potential yield of radish can be minimized by the adoption of recommended production and marketing practices.